Drake, Pitbull And Trey Songz Enlisted For “So Kodak” Campaign
Kodak recruits three of music’s top stars and director Chris Robinson will show you what it means to be “So Kodak” in an integrated marketing plan.
Kodak announced today that Drake, Pitbull and Trey Songz have officially signed on to be part of their “SO KODAK” campaign. The three urban music artists will appear in the film/camera-maker’s advertising and marketing through this integrated plan.
The plan is specifically devoted to Kodak’s Easyshare M590, a $200 retail unit that specializes in uploading to social media sites. This afternoon, Kodak provided HipHopDX with the first approved photos of Cash Money/Young Money music star Drake. That photograph is below:
Excerpt from HipHopDx.com